seo-trends-2019

New SEO trends for 2019

The new year has come, and with it, you have a whole lot of challenges and potential benefits ahead of you. But as always, you need to identify the best SEO trends in Dubai and harness them as fast as possible if you want rewarding results at all costs.

Voice search

Let’s face it, people dislike typing, especially when it comes to long queries. So they do want to have a fast, interactive and unique experience with their SEO. Which is why it does make a lot of sense to focus on voice search. Optimising your content for voice search is a bit different; however, it’s a huge part of current digital marketing mechanics.

A focus on mobile

Lots of companies focus on mobile right now, and mobile will continue to be the king. More than 50% of all users come from mobile. And there’s a mobile index from Google separate from the desktop one. Which means you do need to optimise your Dubai website SEO for mobile, just to be safe.

Video optimisation

Videos are huge right now, and they are bound to bring in around 75% of the internet traffic in the next 3-5 years. That means you need to add and also optimise videos for your business if you want it to grow and evolve as fast as possible.

Protect user data

There’s the GDPR for European customers and other rules that you need to obey. But in recent years we found that user data is becoming more and more important, so you do need to find a way to actively grow your business and focus on exploring all possible options the best way that you can.

Influencer marketing

Yes, using influencers for marketing has been around for a long time, and it does tend to work really well. The trick here comes from actively finding the right influencer and working closely with him to promote your stuff. It’s a good part of digital marketing and social media marketing in Dubai, so you should entirely give it a shot if possible.

Long tail keywords and long content

People have a short attention span nowadays. So it might seem counter-intuitive to create long content pieces and use long tail keywords. But those that want to learn a particular thing will always strive to find comprehensive content pieces about the stuff they want, and that’s exactly what you need to get here. It’s a wonderful and unique opportunity to consider.

Artificial intelligence

AI has a lot of potentials, and it’s set to affect digital marketing and SEO very soon. It’s important to at least prepare your business and website for the impending AI inclusion. It will arrive more often than not, so you might as well want to prepare for it.
These are some of the major digital marketing and SEO trends for 2019. If you want to keep your website up to date with these fabulous trends, don’t hesitate and check them out or even implement them today for the best results!

Google Drops Google Instant after 7 Years.

On the 26th of July Google announced that they would be removing Google Instant immediately. Google instant is the feature that shows you search results as you type. “Car In” would autofill to “car insurance” and the results for the whole phrase would appear. These results would change if you typed a different phrase. Google often experiments with different search results or features and this can be considered one of their longer projects.

A Google spokesperson revealed that:

“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”

This statement indicates that the way people search has changed since 2010. More than 50% of searches now occur on mobile devices. Mobile devices have many different screen sizes and formats, which would make this feature quite difficult to implement and seems to be more hassle than it is worth.

Another aspect to mobile search is the increased use of Voice Search where users tend to use make longer phrases and speak more naturally when searching. A phrase like “best Dubai Hotel” becomes “what is the best hotel in Dubai?” This longer phrase makes an instant result much more difficult to predict.

As we say goodbye to Google Instant, we look forward to the next Google experiment.

What Determines the Geo-Target of your Website?

It is important to gain visibility in search engines where your consumer base is searching from. SEO experts have a wide range of strategies and advice on how to geo-target a website. This generally means the country in which a company conducts its business.

It was thought that to ensure search engines understand where you are based was to host your website in that country. However, this wasn’t always the best option as international hosting companies often offered much more cost effective or better solutions. The good news is that Google recently revealed that server location is irrelevant in determining the geo-target of a website. If you do business in the UAE but host in Europe or the US, it does not matter.

What Google uses for this is your ccTLD (country-code top-level domain) and the settings in your Google Search Console account. It has been widely accepted that the most efficient way of geo-targeting your website to one country is by purchasing a ccTLD. This means if you are based in the UK for example, the best way to rank on Google.co.uk as a local business is to buy a domain like mybusiness.co.uk or if you are based in the UAE a domain like mybusiness.ae is the best way to gain traction within the UAE.

If, however, you do not have a ccTLD and something like .com or .org then the best way to signal to Google is by changing the international targeting setting in Google Search Console. By ticking the box and selecting a country, you can target that location and start to gain traction in that country.

 

Something to consider however is that if you do business and want to attract business outside of the country you are based in, is that by purchasing a ccTLD or selecting a country in Google Search Console you are limiting your ability to gain visibility in other countries. This not to say you will not show up in SERPs at all but websites targeting other countries will take preference over yours. If you want to run a multinational campaign, it is best to contact an SEO expert or agency to guide you through this strategy as there are multiple pitfalls in trying to achieve this.

IP Redirects are Bad for SEO

We have discussed geo-targeting your website in previous posts. However, there are other ways to help users find the correct version of your site based on their location. One of these methods is to redirect users from one website to another based on IP. A company might have a website in the UK, Australia and the UAE and each of these is in English. The best way to make sure that a user convert is to serve up the website relevant to their location. A consumer in Australia is served the .com.au site and a consumer in the UK is served .co.uk and so on. This is where an IP based redirect helps from a user point of view. However, Google has stated this is not the case for search engines.

Why are IP redirects bad for Search Engines?

The Googlebot acts the same way as a user and should follow the same path as a user would. A user and the Googlebot follow the same redirect when they arrive at a website. This causes a problem in that the crawler will struggle to find your content. The most crucial SEO factor when considering a site is that all the content can be found by the Googlebot. When a crawler cannot find your content, it cannot index your content, and the user cannot find your content.
Although an IP redirect makes sense from a user perspective, it does not come from an SEO perspective. Google has now confirmed this. If a website cannot use IP redirection, what can it do to geo-target a market?

How to Geo Target a Website

From a previous Google statement, we know that the best way is by using a ccTLD as well as using Google Search Console to Geo Target a market. Another area to consider hreflang tags.

Hreflang tags allow a website to tell Google that they have content that is the same on another page they own. This is mainly used for different languages and countries. Hreflang tags can tell Google where the content should rank. They also can tell Google what language the content is in without Google having to determine this on its own.

Previously we mentioned that if a website had a UK, Australian and UAE website, they would be best served by users in those countries visiting the correct version of the website. If that website sold car insurance, the hreflang would look like this.

 

Hreflang tags are a way in which we can ensure Google understands which country to rank your content in and also not devalue a website for using duplicate content.

When implementing a multinational digital strategy, it is important to consider both the user as well as the search engine bots. Allowing the Google bot to find all of the content and using ccTLDs, Google Search Console and Hreflang tags to ensure users find that content easily and in the right location.

Multiple Reporting Tools Algorithm Update to Google

Google rarely reports when they are making changes to the algorithm and responds to questions with a standard “we make changes to the algorithm constantly” or something along these lines. However, there are multiple tools that monitor fluctuations in search rankings for a wide range of keywords. These tools clearly show when substantial changes are made with movements of many keywords.

Around June of 2017, a number of these websites and tools were reporting changes to the algorithm. The below measurements are from Rank Ranger, SEM Rush & Accuranker and all seem to be reporting an update around the end of June as well as in the first week of July.

Have you noticed any changes in ranking or organic search traffic to your website? If you have dropped off regarding traffic, it might be a smart idea to look at the content on your site or the links that are pointing to your website. It is best to do an SEO audit of your links, content and technical aspects of the website when there are signs of trouble.