seo-trends-2019

Trends and SEO Tips for 2021

Nowadays people are so reliant on their phones that it has become the most important tool for them. The trend is not going to stop any time soon. This makes mobile SEO a much more valuable strategy than desktop SEO. Follow some of our SEO tips to get the best ranking results.

Search engines like Google have a lot more searches on mobile devices than on laptops or desktops, which means that if your company isn’t optimized for mobile devices then you’re missing out on potential customers and revenue.

Check below our SEO tips how you can improve your SEO rankings and optimise them for mobile SEO.

 

seo tips Google

1. The Importance of Keyword Research and Trends

Keyword research is one of the most important aspects to understand in SEO.

It is vital for the success of any content to have a clear understanding of what keywords are being searched for in Google.

It’s important to know what keywords people are searching for on Google and how often they’re searched.

2. Inbound Marketing and Content Marketing Strategies

Inbound marketing and content marketing are largely similar in that they both use a variety of different tactics to attract, engage, and convert customers. Inbound Marketing is more proactive while Content Marketing is more reactive.

The major difference between the two is that Content Marketing doesn’t always depend on the customer coming to you; it’s about creating content that your target audience will find interesting.

3. SEO-Friendly Content Strategies

A company’s SEO strategy is directly related to its content marketing because the success of any business depends on how widely known their product or service is.

SEO-friendly content strategies are important for any successful online marketing campaigns. When it comes to building a brand, the quality of your website matters because it usually directs people to your services. So if you want your business to succeed in this digital era, you need to make sure that all the content you publish is SEO-friendly.

The introduction should conclude with a statement that leaves readers wanting more information about the topic at hand, or tell them what they will learn in the upcoming paragraphs.

4. GDPR and Data Privacy Considerations for your SEO Strategy

gdpr

Data privacy is an increasingly hot topic. Data leaks and hacks are damaging to both individuals and businesses.

Most companies don’t think about data security until they experience a leak or breach. It’s important to take these considerations into account before an incident occurs, not after. There are three main types of data that need to be protected: Personally Identifiable Information (PII), Sensitive Personal Information (SPI), and Otherwise Private Information (OPI). The first two types of information are regulated by law, so you should be careful with how you handle them on your website for SEO purposes as well as offline protection. The third type of information is less sensitive but still needs some consideration for your SEO strategy.

5. Image meta tags to improve search engine optimization

meta tags

Images are the most powerful content on the internet and they are also one of the most searched types of content. Meta tags can help with ranking images in search engines and increase their visibility.

You will rank higher in search engine results pages by using more descriptive meta tags such as “image of a happy girl wearing a shirt”.

We should always associate our keywords with the image, for example by writing “The girl is wearing a yellow shirt” or “The girl’s smiling face”.

Nowadays many SEO experts believe that meta tags are not very important for images because Google uses other factors to rank images.

SEO: What’s next?

SEO is well alive. As the internet continues to grow, so does the need for content. This is where search engines are getting smarter and introduce changes that will impact the way SEOs do their job. It’s not just about optimizing content for keywords anymore. It’s about understanding user intent and what type of content they are looking for.

In the future, SEO techniques will likely be more complex. This is because search engines are always evolving and adapting to new technologies. In addition, as people’s tastes continue to change, so will their needs from a search engine. New techniques may be needed to better suit these needs and provide a better user experience.

Local SEO will eventually merge with social media for instance. Ranking for long tail keywords is in general, a good way to increase your web rankings and drive more traffic to your site.

Nevertheless, it is important to have an SEO strategy to survive in today’s world and take over your competitors. Use these SEO tips and find a reputable local SEO Agency company near you and start your search engine optimization journey. 

On the 26th of July Google announced that they would be removing Google Instant immediately. Google instant is the feature that shows you search results as you type. “Car In” would autofill to “car insurance” and the results for the whole phrase would appear. These results would change if you typed a different phrase. Google often experiments with different search results or features and this can be considered one of their longer projects.

A Google spokesperson revealed that:

“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”

This statement indicates that the way people search has changed since 2010. More than 50% of searches now occur on mobile devices. Mobile devices have many different screen sizes and formats, which would make this feature quite difficult to implement and seems to be more hassle than it is worth.

Another aspect to mobile search is the increased use of Voice Search where users tend to use make longer phrases and speak more naturally when searching. A phrase like “best Dubai Hotel” becomes “what is the best hotel in Dubai?” This longer phrase makes an instant result much more difficult to predict.

As we say goodbye to Google Instant, we look forward to the next Google experiment.

It is important to gain visibility in search engines where your consumer base is searching from. SEO experts have a wide range of strategies and advice on how to geo-target a website. This generally means the country in which a company conducts its business.

It was thought that to ensure search engines understand where you are based was to host your website in that country. However, this wasn’t always the best option as international hosting companies often offered much more cost effective or better solutions. The good news is that Google recently revealed that server location is irrelevant in determining the geo-target of a website. If you do business in the UAE but host in Europe or the US, it does not matter.

What Google uses for this is your ccTLD (country-code top-level domain) and the settings in your Google Search Console account. It has been widely accepted that the most efficient way of geo-targeting your website to one country is by purchasing a ccTLD. This means if you are based in the UK for example, the best way to rank on Google.co.uk as a local business is to buy a domain like mybusiness.co.uk or if you are based in the UAE a domain like mybusiness.ae is the best way to gain traction within the UAE.

If, however, you do not have a ccTLD and something like .com or .org then the best way to signal to Google is by changing the international targeting setting in Google Search Console. By ticking the box and selecting a country, you can target that location and start to gain traction in that country.

 

Something to consider however is that if you do business and want to attract business outside of the country you are based in, is that by purchasing a ccTLD or selecting a country in Google Search Console you are limiting your ability to gain visibility in other countries. This not to say you will not show up in SERPs at all but websites targeting other countries will take preference over yours. If you want to run a multinational campaign, it is best to contact an SEO expert or agency to guide you through this strategy as there are multiple pitfalls in trying to achieve this.

We have discussed geo-targeting your website in previous posts. However, there are other ways to help users find the correct version of your site based on their location. One of these methods is to redirect users from one website to another based on IP. A company might have a website in the UK, Australia and the UAE and each of these is in English. The best way to make sure that a user convert is to serve up the website relevant to their location. A consumer in Australia is served the .com.au site and a consumer in the UK is served .co.uk and so on. This is where an IP based redirect helps from a user point of view. However, Google has stated this is not the case for search engines.

Why are IP redirects bad for Search Engines?

The Googlebot acts the same way as a user and should follow the same path as a user would. A user and the Googlebot follow the same redirect when they arrive at a website. This causes a problem in that the crawler will struggle to find your content. The most crucial SEO factor when considering a site is that all the content can be found by the Googlebot. When a crawler cannot find your content, it cannot index your content, and the user cannot find your content.
Although an IP redirect makes sense from a user perspective, it does not come from an SEO perspective. Google has now confirmed this. If a website cannot use IP redirection, what can it do to geo-target a market?

How to Geo Target a Website

From a previous Google statement, we know that the best way is by using a ccTLD as well as using Google Search Console to Geo Target a market. Another area to consider hreflang tags.

Hreflang tags allow a website to tell Google that they have content that is the same on another page they own. This is mainly used for different languages and countries. Hreflang tags can tell Google where the content should rank. They also can tell Google what language the content is in without Google having to determine this on its own.

Previously we mentioned that if a website had a UK, Australian and UAE website, they would be best served by users in those countries visiting the correct version of the website. If that website sold car insurance, the hreflang would look like this.

 

Hreflang tags are a way in which we can ensure Google understands which country to rank your content in and also not devalue a website for using duplicate content.

When implementing a multinational digital strategy, it is important to consider both the user as well as the search engine bots. Allowing the Google bot to find all of the content and using ccTLDs, Google Search Console and Hreflang tags to ensure users find that content easily and in the right location.

Google rarely reports when they are making changes to the algorithm and responds to questions with a standard “we make changes to the algorithm constantly” or something along these lines. However, there are multiple tools that monitor fluctuations in search rankings for a wide range of keywords. These tools clearly show when substantial changes are made with movements of many keywords.

Around June of 2017, a number of these websites and tools were reporting changes to the algorithm. The below measurements are from Rank Ranger, SEM Rush & Accuranker and all seem to be reporting an update around the end of June as well as in the first week of July.

Have you noticed any changes in ranking or organic search traffic to your website? If you have dropped off regarding traffic, it might be a smart idea to look at the content on your site or the links that are pointing to your website. It is best to do an SEO audit of your links, content and technical aspects of the website when there are signs of trouble.